Check out the 10 Social Media Tips From A Top Media Agency posted on Mashable today.

1. Don’t Be an Island

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If you’re planning a social campaign that’s not connected to the rest of your communications, marketing and media plans, then rethink it. Traditional and digital media need to support an integrated campaign that has social media at its core.

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2. It’s a Brave New World — Accept It

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Don’t try to approach, execute or measure campaigns or strategies like traditional planners. More data is available than ever. The opportunity now is to connect through two-way communications with your customers across devices and media, and to time your messages accordingly.

Your content can, should and will be your ad. Is it strong enough to break through the clutter?

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3. Listen Up — and Not Just at the End of the Campaign

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Social listening can and should impact planning, execution, optimization and results measurement. Automated tools and reliance upon technology is not enough.

True value from listening data comes from your analysts, so make sure they are involved and prioritize what you are listening for, how you are going to capture it and how you are going to share the results.

Click over to Mashable to read the rest!